what makes ZeBeDee different
At ZeBeDee, we don’t believe in the standard approach, as experience tells us that it rarely offers the best insights to any business challenge .
What makes us different is our seamless transition between insightful research and cultural interpretation and the branding expertise to develop an effective, actionable strategy and plan for your brand.
What makes this a reality is:
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Each partner has 20-25 years experience in leadership positions in research, advertising and design agencies as well as client-side strategic brand management, both in France and Internationally
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Our bi-cultural and bi-lingual backgrounds to ensure cultural sensitivity and that nothing gets ‘lost in translation’
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Strong track record of combining high levels of creative thinking with keen intellectual rigour to create actionable solutions
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Experience of working on many of the world’s most powerful brands: from Facebook to Jaguar to Nestlé.
how we work
Partnership lies at the heart in the way we work. We share ideas at every stage to ensure the very best in smart, fresh thinking is applied to your brands. Our thinking always needs to be challenged to ensure every project is perfectly tailored to your needs.
Connections are about having the very best partners in your team. For each project, we assemble a team of best-in-breed partners to maximise the know-how to meet the brand objectives.
Creativity is what is often required to make the brand difference. We protect thinking time to get to the human, brand and category truths that are the route to great ideas. In addition to the research insights, we draw upon our deep knowledge of cultural trends, business-thinking and human attitudes, beliefs and behaviour to arrive at great ideas. After all, they can come from anyone or anywhere.
Deliverables at ZeBeDee are always tight, straight talking and implications driven, bringing to life the insights required to solve the brand challenge. At every stage, we always involve both research and branding experts to ensure the output is insightful, crystal-clear and most importantly, actionable.